Alpega

Digital marketing and sales infrastructure for the logistics software industry

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Together we have achieved

Results worth seeing

+38%

branded search volume CAGR 20-22

+102%

lead quality increase YoY Q1 22-23

+78%

pipeline generation YoY Q1 22-23

African American woman supervising the dispatch of trucks at a distribution warehouse.

About alpega

How OMMAX digitally transformed Alpega Group

Alpega Group is a leading global logistics software company that offers end-to-end solutions that cover all transport needs, including transport management services (TMS) and freight exchanges.

The company software solution allows for the automation of customer’s logistic flows worldwide and is operated in more than 80 different markets around the world. Despite a very well-established presence and positioning, Alpega faces strong competition across all markets and operates across relatively mature digital markets, creating a need for sophisticated lead generation strategies, automation, and sales excellence.

More about Alpega

Our approach

Accelerating Alpega’s digital transformation and performance

360-degree marketing platform & tech stack

Advanced marketing & sales platform boosting conversions and lead generation
Continuous digital upgrades with A/B testing to maximize conversions
Unified data system linking web & CRM for optimized reporting

Digital visibility & brand development

Visibility optimization and strong tech platform for better visibility and performance
Premium content and thought leadership to drive high-quality traffic
Digital transformation to enhance brand positioning and targeting

Global digital marketing ecosystem

ROI-focused ad ecosystem across the full B2B customer journey
Multi-channel campaigns (incl. ABM) to drive high-quality leads
Global data tracking and insights to optimize campaigns and scale efficiently

Marketing, service & sales automation

Marketing automation for nurturing leads and cross/up-selling
Automated customer journey with bookings, profiling, and lead scoring for efficiency
Automation across the funnel to boost contract values, retention, and reduce CAC