CSG Case Study Header Video
Customs Support Group

Digital transformation in the logistics and customs industry

+159%

contracts signed (Y1-Y3)

+48%

lead-to-sales ratio (Y1-Y3)

+61%

total deals closed 
(CAGR Y1-Y3)

+54%

first time revenue 
(CAGR Y1-Y3)

Two csg team members having a dialogue in the csg Venlo office.
About CSG

The leading digital customs partner in Europe

Customs Support Group (CSG) is the leading full-service digital customs partner in Europe for 10,000+ customers. More than 1,700 customs specialists in 100+ strategic locations support their clients in reaching customs compliance and achieving operational efficiency. Their service offering ranges from customs declarations, fiscal representation to consulting services.

Our approach

Digital and tech transformation at CSG

01

Digital go-to-market

  • Digital market assessment and GTM strategy for 3+ markets
  • Lead gen pilot with multi-touchpoint campaigns and optimized pages
  • Optimized content and technical initiatives for website visibility uplift
02

Future-proof Martech infrastructure

  • Automated lead data collection for digital channels
  • Data integration across CRM, website and marketing cloud for 6+ markets
  • Real-time reporting suite for ROAS and CAC optimization
03

Sales enablement and excellence

  • Lead-to-sales processes and funnel strategy with CRM data mapping
  • Sales enablement with local teams to improve close rates 
  • Automated lead scoring pilot for efficient funnel management
04

Marketing automation and lead nurturing

  • Lead nurturing strategy for digital channels with automated campaigns
  • Marketing cloud setup with 20+ high-performing assets
  • Retention and up-/cross-selling via marketing cloud automation

We really liked the structured and professional approach that OMMAX applied for conducting and analysing interviews we conducted with our clients! It is challenging to get structure and detail about evolving market trends from anecdotal examples, but the project allowed us to collate insights into a qualitative view on our rapidly evolving market space. This wouldn't have been possible without OMMAX.

John Wegman
CEO at Customs Support Group

Get in touch

Interested in working with us? Talk to our experts!

Toni Stork

Founding Partner & CEO

Christiane Jauch

Founding Partner

Caterina Baumgartner

Director Digital Strategy

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