CWS

Driving digital transformation in hygiene and workwear

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Together we have achieved

Digital & tech transformation success in numbers

+97% increase in total leads (Y1-Y4)

+481% revenue growth (Y1-Y3)

+40% growth in total contract value from digital generated CAGR (Y3-Y4)

Woman drying her handy with a CWS Hygiene towel.

About CWS

Experts in solutions for safety, health & hygiene

CWS offers sustainable innovative digital rental solutions for workwear, hygiene and health and safety solutions serving businesses of all sizes in 15 countries, achieving a revenue of +€1.5b with +12k employees worldwide (Y3).

More about CWS

Our approach

Our digital transformation & data analytics approach for CWS

Multi-channel campaign ecosystem & global lead strategy

Ad-tech set-up and strategic campaign planning in +15 markets and 2 brands
Ongoing campaign management and performance optimization, including sophisticated media buying and budget distribution for optimal ROI
Ongoing content optimization and internal team empowerment for sustained growth

Global sales platform concept, creation & optimization

Implementation of optimized technical structure and navigation logic in unified tech stack serving 4 separate brands
Cutting-edge page-speed and technical performance (passing Core Web Vitals) through ongoing maintenance and front-end development
Constant adjustments of creative concept and optimization of conversion rates through structured A/B testing of page elements and ad material

Setup of a holistic digital marketing & sales reporting suite

Creation of C-level dashboards with integrated marketing and sales data from all digital channel sources for unified performance analysis
Lead funnel reporting across online and offline stages with real-time website performance monitoring
Advanced user behavior tracking through Google Tag Manager and BigQuery integration for comprehensive analytics

Lead nurturing and engagement flow implementation

Automated lead qualification and scoring system, accelerating closing times while reducing manual efforts through intelligent action assignment
Personalized nurturing journeys with targeted content, offers, and testimonials to maximize customer lifetime value across the entire customer journey

CRM data cleansing and enrichment

Cleaning and enrichment of old CRM data on account and contact levels
Transformation of account data to a new aggregation logic for millions of customer accounts
Development of a custom 5-step data solution with automated pipelines for extraction, transformation, and integration into target CRM systems

New sales/lead contact acquisition via data brokerage

Development, management, and ongoing consulting for an end-to-end outbound sales contacts acquisition process via data brokers in DACH
Prioritization and alignment of industry segments for address acquisition based on sales team need and rollout plan
Execution of address matching and allocation algorithm across multiple criteria to ensure no overlap of data acquired with existing customer data

Customer classification with industry segmentation and account scoring

Conceptualization and implementation of a data-driven classification model to quantitatively assess the customer and prospect account attractivity and serve as the basis for sales coverage model and account assignment
The model considered both company criteria (e.g. customer economics) and industry criteria (e.g. profitability, growth potential)