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OMMAX advised MYLAPS on the sale to Garmin
OMMAX advised MYLAPS on the sale to Garmin
OMMAX supported MYLAPS with a commercial vendor due diligence in the successful sale to Garmin.
Founded in the Netherlands and active globally, MYLAPS is a market leader in sports timing, tracking, race management, and performance improvement technologies. With solutions across active, motorized, and equine sports, MYLAPS empowers event organizers, tracks, and athletes with data-driven tools that enhance event experiences for millions around the world.
OMMAX conducted a comprehensive assessment covering the company’s business model, market dynamics, competitive landscape, and customer insights. The analysis also addressed data asset monetization potential, along with overall growth opportunities and strategic initiatives to support the sales process.
Isabella Calderon Hoyos, Partner at OMMAX, commented: “It was a pleasure collaborating with the MYLAPS team on this exciting transaction. MYLAPS stands out as a global leader in sports tech with a strong commercial and data foundation and significant growth potential. We’re proud to have supported the process with detailed analyses that helped shape a successful outcome.”
Do you want to learn more about OMMAX’s capabilities in commercial due diligence? Get in touch with our experts through the form below!
About MYLAPS
MYLAPS Sports Technology is a Dutch sports tech company specializing in timing and race management solutions for running, cycling, motorsport, and equestrian events. With over 200 employees and a global presence, MYLAPS partners with elite organizers worldwide to deliver seamless performance tracking and fan engagement through its innovative digital solutions.
For more information, visit: https://www.mylaps.com/
About Garmin
Garmin is a global leader in GPS navigation and wearable technology, serving markets including aviation, fitness, marine, and automotive. With over 22,000 employees worldwide, Garmin is known for pushing innovation in connected lifestyle and performance-driven technology.
For more information, visit: https://www.garmin.com/
About OMMAX
We believe everyone can become a digital leader.
OMMAX is a fast-growing digital strategy consultancy specializing in transaction advisory, strategy, and end-to-end execution of digital initiatives. It’s our vision to build digital leaders worldwide to foster innovation and accelerate digital growth and profitability. Since 2011, we realized 500+ M&A deals with >€20B deal value and 3,000+ international value creation projects in various industries for leading private equity firms in commercial strategy, digital operational excellence, advanced data strategy, analytics, tech, and automation. As a front-runner for holistic data-driven strategy consulting and end-to-end execution, we are the leading consultancy within the global private equity sphere, designing and delivering best-in-class digital strategy and value creation.
