Industry Insights

OMMAX joins forces with VWO

Two businesswomen at a table working together while using a laptop and tablet.

About VWO

VWO is a leading company that offers an all-in-one platform for Conversion Rate Optimization (CRO) and web testing. It provides tools and features that enable businesses to optimize their websites and digital experiences to improve conversion rates, increase engagement, and drive better results.

VWO's platform allows users to create different variations of their website or landing pages and test them against each other to determine which version performs the best. This process, known as A/B testing or split testing, helps businesses make data-driven decisions by analyzing user behavior and identifying the most effective design, content, or functionality.

In addition to A/B testing, VWO offers other optimization features such as heatmaps, visitor recordings, surveys, and on-page surveys. These tools provide insights into user behavior, enabling businesses to understand how visitors interact with their website and identify areas for improvement.

Our Partnership

We are proud to announce that through our partnership with VWO, we can continue to build digital leaders by creating outstanding digital products and experiences. By leveraging the VWO platform, we focus on gathering valuable data and insights to provide actionable recommendations to boost business performance, increase engagement, and drive value creation for your business.

How CRO can help your business

Through an iterative process of user research, hypothesis development, and testing, CRO allows you to identify what drives, stops and persuades your users, so you can offer them the best possible user experience and ultimately improve your business' conversion rate. A well developed CRO strategy can help your business maximize performance through:

  • 212% conversion uplift
  • 20% increase in revenue
  • 30% savings on acquisition costs
  • 92% qualified leads

Meet the authors

Benedikt Kastl

Benedikt Kastl

Director Partnerships & Alliances
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Cezary Kasprzyk

Cezary Kasprzyk

Vice President Experience Design
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