Kids Planet

Digital excellence and efficiency in childcare and education

Talk to our experts

Together we have achieved

Results worth seeing

+37%

increase in overall nursery applications (YoY)

+42%

online nursery visit bookings via website calendar booking feature (YoY)

+174%

increase in web organic visibility (YoY)

+£3.3m

additional expected revenue uplift from operational enhancements (YoY)

Lillte kid playing with a game wood puzzle and mother or teacher help.

About Kids Planet

One of the largest groups of nurseries in the UK

Kids Planet is one of the largest groups of daycare nurseries in the United Kingdom, dedicated to providing exceptional childcare and early education services for over 25,000 young children across their 190+ nurseries across the UK.

Since 2008, Kids Planet has offered a safe, nurturing environment where children can thrive and reach their full potential. Their passionate team of educators and innovative curriculum ensure that children receive a well-rounded foundation for lifelong learning and success.

The organization experienced rapid growth over the past few years, displaying a strong need for process optimization and further digital marketing efficiency to continue its trajectory while future-proofing its growth.

More about Kids Planet

Our appraoch

Driving Kids Planet’s growth with a holistic digital strategy and equity roadmap

Digital strategy evaluation

Comprehensive digital strategy evaluation to assess current challenges, tech/operational infrastructure, and digital marketing processes, while outlining a detailed implementation roadmap for scalability and value creation

Target Operating Model (TOM)

Development of a concrete Target Operating Model (TOM) and strategic hires at Kids Planet to foster a digital culture and support the implementation of digital strategies

Value creation roadmap

Cross-functional collaboration among digital marketing, user experience, and advanced data analytics teams to effectively execute the defined value creation roadmap

Execution of digital marketing initiatives

Implementation of digital marketing initiatives with a customer-centric approach, complemented by the development of a custom occupancy management tool for day-to-day nursery operations

Results

What we have achieved with Kids Planet

Digital strategy and academy

Creation of a digital strategy covering TOM, customer journey, conversion rate optimization (CRO), and marketing automation, while ensuring digital readiness through targeted training and workshops.

Digital marketing steering

Boosting digital customer acquisition with strong search engine and social media visibility, expand the brand in key UK regions, and revamp the homepage and branding to enhance the customer journey and user engagement.

CRM & Marketing Automation

Centralization of online inquiries, bookings, open-days, and applications, ensuring seamless appointment booking through CRM and marketing automation, while transitioning from physical to digital nursery application forms.

Operational excellence

Implementation of a staff allocation tool for full operational transparency on nursery occupancy and staff utilization, with data comparability across sites. Ensure technical resilience and data connectivity to support system scalability.