Premium river cruises provider

How we built a digital ecosystem for efficiency and smarter pricing

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Together we have achieved

Results worth seeing

+46%

increase in bookings (Y1-Y2)

+20%

reduction in customer data requiring data cleansing

360°

customer view and  automated processes

Woman enjoying the panoramic view from the ferry on the port of San Sebastian de La Gomera, La Gomera and Tenerife, Canary Islands, Spain, Europe.

About the company

Navigating digital waters: a premium cruise digital transformation

The company is a leading German premium river cruise operator specializing in European waterways including the Danube, Rhine, and Douro rivers. Known for combining comfort with sustainability, the company creates relaxing vacation experiences through culinary journeys and cultural discovery tours across Europe's most scenic routes.

The company operates a customer-centric business model with exclusive club benefits and personalized service. OMMAX set up a cutting-edge digital infrastructure, enhancing competitiveness and streamlining internal operations for greater efficiency and more effective pricing.

Our approach

Building cutting-edge digital infrastructure for operational excellence

Yield & pricing management

Developed a data-driven pricing decisions based on real-time competitor price data and booking information
Built a professional pricing tool to maximize competitiveness