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OMMAX advised Comfort Click on its acquisition by Zydus Wellness
OMMAX advised Comfort Click on its acquisition by Zydus Wellness
OMMAX advised Comfort Click Limited on its acquisition by Zydus Wellness Limited, a major step in Zydus’ international expansion and its entry into the Vitamins, Minerals & Supplements (VMS) market.
As part of our vendor-side support, OMMAX delivered commercial, digital, and tech due diligence, underlining Comfort Click’s strong growth trajectory, scalable digital-first model, and global expansion potential.
Vivek Shukla, Chetan Shukla, and Minesh R. Pattni, founders of Comfort Click, commented: “Our decision to work with OMMAX was driven by their strong entrepreneurial spirit, which was evident from our very first discussions. Throughout our extensive collaboration, this spirit was essential in bringing to life what makes Comfort Click stand out from its competitors, and we were thoroughly impressed by their dedication and professionalism.”
Nehal Patel, CEO at Comfort Click, commented: "OMMAX was outstanding in its ability to refine and support the Comfort Click equity story across the pillars of commercial, digital, and technology. We were able to fully leverage their experience in advising on consumer healthcare transactions during our discussions with investors, and we are thrilled with the potential that our partnership with Zydus unlocks.”
Huzefa Motorwala, COO at Comfort Click, commented: “OMMAX’s deep knowledge across all digital channels was essential in showcasing our potential. The richness of their analysis and their ability to connect digital and tech performance with operational and commercial outcomes were critical in helping us reach this milestone with Zydus Wellness.”
Dr. Stefan Sambol, Founding Partner at OMMAX, added: "We are proud to have supported Comfort Click on this milestone transaction with Zydus Wellness. Comfort Click has built an impressive portfolio of digital-first consumer healthcare brands and demonstrated how data-driven, tech-enabled models can unlock international growth. This acquisition not only validates their pioneering work in the VMS segment but also highlights the growing importance of digital excellence in driving long-term value creation. We are excited to see Comfort Click and Zydus shaping the future of wellness together.”
Sinan Erhan, Partner at OMMAX, added: “Comfort Click has built an impressive digital-first platform with a strong portfolio of brands, a clear value proposition, and remarkable growth momentum in the VMS segment. This transaction is a testament to the company’s success and its global potential. We are excited to congratulate the Comfort Click team on reaching this important milestone and are proud to have supported them throughout the process.”
This transaction showcases the growing importance of digital health, personalization, and consumer-centric innovation in shaping the global wellness industry.
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About Comfort Click
Comfort Click is an online retailer of wellness products. The Company's business model focuses on e-commerce, offering a range of affordable, premium-quality health and nutritional products. Key products include beauty and personal care items, food supplements, and wellness devices, primarily used for everyday care and improvement of health. Comfort Click serves various industries, predominantly in the wellness and fitness sector, with clients including individual consumers and retail partners looking for health and beauty products. The company generates revenue through direct online sales and wholesale distribution across multiple European markets.
For more information, please visit https://www.comfortclick.co.uk/
About Zydus Wellness
Zydus Wellness is a manufacturer of consumer wellness products. The company's business model revolves around the production and distribution of health food, nutrition, and skincare products. Key offerings include nutritional health drinks, sugar substitutes, and skincare items, designed to promote overall well-being. The company primarily serves the food and beverage manufacturing industry, targeting both B2C customers and health-conscious consumers. Zydus Wellness also supports local farmers through its direct and indirect partnerships. With a significant presence in over 20 countries and operations in multiple facilities across India, Zydus Wellness has established itself as a key player in the wellness sector.
For more information, please visit https://www.zyduswellness.com/
About OMMAX
We believe everyone can become a digital leader.
OMMAX is a fast-growing digital strategy consultancy specializing in transaction advisory, strategy, and end-to-end execution of digital initiatives. It’s our vision to build digital leaders worldwide to foster innovation and accelerate digital growth and profitability. Since 2011, we realized 500+ M&A deals with >€20B deal value and 3,000+ international value creation projects in various industries for leading private equity firms in commercial strategy, digital operational excellence, advanced data strategy, analytics, tech, and automation. As a front-runner for holistic data-driven strategy consulting and end-to-end execution, we are the leading consultancy within the global private equity sphere, designing and delivering best-in-class digital strategy and value creation.
