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OMMAX advised LEA Partners on the acquisition of easybill
OMMAX advised LEA Partners on the acquisition of easybill
OMMAX advised LEA Partners on the acquisition of easybill, a leading SaaS invoicing tool provider in Germany, helping SMEs in e-commerce and other industries automate their invoicing process and ensure full regulatory compliance.
OMMAX conducted commercial and digital due diligence. This comprehensive analysis entailed an examination of easybill’s business model, its market dynamics and competitive landscape, and an evaluation of the company's digital capabilities. Additionally, detailed digital value creation potentials were assessed.
The company operates in a fragmented market driven by an increasing number of micro and small businesses. Furthermore, e-invoicing penetration rates are rising as companies are increasingly required to implement e-invoicing solutions to comply with regulatory standards. easybill distinguishes itself with precise positioning as an easy-to-use and intuitive cloud solution, successfully differentiating from the competition. This results in a very loyal customer base that has been primarily built via product-led growth.
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About easybill
easybill has been on the market since 2007, providing intuitive and easy-to-use online invoicing, both for stationary small to medium-sized companies and e-commerce. With easybill, clients can create, manage, and send invoices, delivery bills, quotations, and related documents online, supported through daily optimization of the software and strong customer service support in onboarding and ongoing handling.
For more information, please visit https://www.easybill.de/
About LEA Partners
LEA Partners is an entrepreneurial-minded multi-stage private equity firm investing in technology companies that are driving transformative change in their industries. Founded in 2002, LEA Partners has advised on the investment in more than 70 companies. With a 30+ people strong team based in Karlsruhe, one of Europe's largest technology clusters, its mission is to fund and support ambitious founders and executives by equipping them with practical, hands-on growth expertise to achieve market leadership. Visit www.leapartners.de to learn more.
For more information, please visit https://www.leapartners.de/
About OMMAX
OMMAX is a fast-growing digital strategy consultancy specializing in transaction advisory, strategy, and end-to-end execution of digital initiatives. Our vision is to build digital leaders worldwide to foster innovation and accelerate digital growth and profitability. Over the past 14 years, we have completed 300+ M&A deals with a total deal value of over €20B, alongside 3,000+ international value creation projects in various industries for leading private equity firms. We are a front-runner in holistic, data-driven strategy consulting and end-to-end execution, particularly within the global private equity sphere.
easybill impressed us with strong product-led growth and a loyal customer base in an attractive and growing market. Our analyses show a high potential for future growth driven by digital value-creation levers. We congratulate LEA Partners and the easybill management team on the acquisition.
Toni Stork
Founding Partner & CEO