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Strategy

Digital readiness assessment

Evaluate your organization’s digital maturity with our proven framework. Benchmark against industry peers, identify quick wins, and develop a strategic roadmap to drive measurable transformation across your entire value chain.

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Strategy – Digital Readiness Assessment – Inrtroduction
Digital readiness assessment

Evaluate your digital maturity today

True digital transformation starts with understanding where you stand today.

OMMAX's digital readiness assessment evaluates your organization's digital maturity across key strategic areas, spanning brand, go-to-market performance, technology, innovation, and internal capabilities. We uncover strengths, risks, and untapped opportunities through a combination of data analysis, expert interviews, and peer benchmarking.

Backed by insights from 3,000+ projects, we define clear priorities and actionable next steps to accelerate transformation, enhance competitiveness, and build long-term value.

Our offering

Evaluate and enhance your digital readiness

01

Business model innovation

We assess the strength of your digital business model, including growth strategies, monetization levers, and use of digital and customer data. Our experts uncover gaps and opportunities to future-proof your core value proposition.

02

Digital brand strength

We evaluate your digital brand across identity, awareness, content, and consistency. We measure brand performance, engagement, and positioning, advising on how to advance maturity where it matters most.

03

Go-to-market performance

We analyze how your channels convert — across web, mobile, and social. From e-commerce UX to personalization and campaign performance, we identify ways to optimize sales effectiveness, CX, and funnel efficiency.

04

Technology infrastructure

We assess your IT systems, integration level, and ability to support data-driven decisions. From CRM to CDP, we identify tech gaps and automation opportunities to enable platform scalability and analytics maturity.

05

Organizational capabilities

We assess how digital initiatives are structured, governed, and resourced across your organization. This includes evaluating collaboration, team setup, and talent focus to ensure readiness for scalable digital execution.

Our impact

Our digital expertise in numbers

4,000+
Tech, Data and AI projects
90+
net promoter score
50+
countries covered
600+
international clients
Case study

Evaluating digital readiness to accelerate business growth and innovation

KLAFS Case Study Thumbnail

How we drove digital transformation across the wellness value chain

KLAFS is the leading sauna manufacturer in Europe in the premium segment. In 1952, Erich Klafs delivered the first Erich Klafs Sauna, the first entirely prefabricated sauna for home installation. Before that, saunas were built on-site over several days - now, sophisticated, high-quality, and affordable saunas can be set up in no time.

KLAFS hired us to support transforming offline distribution by enhancing digital lead generation and sauna distribution. Along the value chain, digitization potentials were derived for each module through a detailed status quo analysis, various interviews with relevant stakeholders and best practice experiences.

+20

work packages delivered

+250

pages in final report

+65

quick wins identified

Why OMMAX

Trusted digital readiness experts

01

A proven framework

Our proven framework evaluates all critical areas of digital maturity — using strategic KPIs to assess performance and deliver a clear, structured path to measurable improvement.

02

300+ experts

Our in-house experts span strategy, technology, brand, data, and more. With experience across industries, we bring practical insights to every assessment.

03

Performance benchmarking

We benchmark your performance against peer and industry standards to identify your competitive position and uncover the most impactful levers for growth.

04

Actionable outcomes

Our assessments lead to strategic priorities and quick wins — providing clear roadmaps that drive scale and long-term impact.

Get in touch

Interested in our digital readiness assessment services? Talk to our experts!

Toni Stork

Toni Stork

Founding Partner & CEO

Dr. Stefan Sambol

Dr. Stefan Sambol

Founding Partner

Lisa Marsfeld

Lisa Marsfeld

Partner Digital Strategy

Max Kneissl

Max Kneissl

Partner Strategy & Transactions

Frequently asked questions

Everything you need to know about digital readiness assessment

It’s a structured evaluation of your organization’s digital maturity. We assess capabilities across key areas to uncover gaps, risks, and growth levers. The results help align your digital efforts with business strategy and provide a clear path forward for transformation, prioritization, and improved performance.

We assess five core areas: business model strategy, brand performance, go-to-market effectiveness, technology infrastructure, and organizational capabilities. This gives you a comprehensive picture of how well your business is positioned for digital growth and where improvement is needed to support long-term performance.

We analyze KPIs like CAC, CLV, churn, cohort behavior, and retention to evaluate digital performance. You’ll receive a maturity score, peer benchmarks, and a prioritized roadmap that links digital gaps to measurable business outcomes and long-term strategic value.

Our framework is built on proven principles, but the assessment is fully tailored to your industry, business model, and goals. We adapt the scope and benchmarks to reflect your specific market and internal setup — ensuring every insight is relevant, actionable, and grounded in real business context.

The assessment is valuable ahead of transformation, investment, or strategic planning efforts. It’s also useful as a health check during times of growth, restructuring, or shifting market dynamics. Many companies use it to regularly realign digital efforts with evolving customer expectations and business goals.