Vice President Digital Strategy
Aleksei Shakhparonov
Aleksei is Vice President at OMMAX and has a proven track record of defining and implementing commercial transformations in major retail and consumer companies, backed by extensive experience in strategy consulting and the consumer goods industry.
About Aleksei
Aleksei brings more than 15 years of experience across strategy consulting and industry leadership, combining deep commercial expertise with hands-on transformation execution. At OMMAX, he advises private equity investors and portfolio companies on commercial growth, digital value creation, vendor due diligence, operating model design, and transformation roadmaps.
His work focuses on helping clients translate strategic priorities into measurable business impact. He supports C-level teams across commercial transformation, go-to-market strategy, pricing, category management, PMO setup, and digital transformation, with particular expertise in consumer, retail, and education-related business models.
Prior to OMMAX, Aleksei was an Engagement Manager at McKinsey & Company, where he led strategy and transformation engagements across Europe and the Middle East. Before consulting, he held senior leadership roles at PepsiCo and Philips, managing brand strategy, commercial execution, portfolio development, and multi-market growth across 26+ countries.
Aleksei holds an M.S. in Marketing and a B.S. in Business Administration, both with honors, from the Higher School of Economics in Moscow.