Large Language Models are becoming the first point of contact for patients, shaping how they search for information, prepare consultations, and make decisions. At the same time, expectations around convenience and accessibility are changing rapidly. Patients increasingly expect low-effort communication, real-time availability, seamless pre-ordering, and digital guidance combined with human trust.
However, in everyday healthcare delivery, workflows, systems, and organizations are often still catching up. This creates a growing gap between how healthcare is accessed and how it is delivered.
About the event
In the context of Expopharm, OMMAX invites a curated group of leaders from pharmacy, pharma, healthcare, and digital health to an exclusive pre-event in Munich.
The discussion will focus on the impact of AI on patient behavior, digital healthcare experiences, and the future role of pharmacies and healthcare organizations.
Together, we will explore how healthcare providers can remain relevant as AI increasingly becomes the first interface for patients and digital expectations continue to reshape the patient journey.
What we will discuss
Changing patient behavior and expectations
- From Dr. Google to Dr. AI: how patient expectations and information behavior are changing
- What patients now expect from pharmacies and healthcare providers
The growing relevance of AI and digital health
- How AI and omnichannel models are redefining access to healthcare
- How pharmacies can successfully combine digital convenience with trusted human interaction
From theory to real-world implementation
- Why digital and AI health initiatives often fail
- What differentiates successful transformations from isolated pilot projects
Speakers
Dr. Anja Konhäuser
Founding Partner, OMMAX
Speaker at Expopharm 2026
- Focus areas:
- AI-driven patient journeys
- Omnichannel healthcare experiences
- Digital transformation in healthcare and pharma
- B2B implications for healthcare organizations and pharmacies
Dr. Ina Lucas
Senior Advisor & Pharma Industry Expert
- Focus areas:
- Commercial strategy
- Pharma and healthcare market dynamics
- Real-world industry perspective
Why attend
- Exclusive, invitation-only setting with a curated group of participants
- Direct extension of key discussions taking place around Expopharm
- Practical insights with a strong focus on implementation
- Exchange with decision-makers across pharmacy, pharma, healthcare, and digital health
- Perspectives on how pharmacies can stay visible, relevant, and trusted in an AI-driven environment
Register now to secure your place among senior decision-makers and leaders in the healthcare, pharma, and life sciences sectors.
Should you have any questions or require further information, please do not hesitate to contact event@ommax.com.
Please note that photos and videos may be taken during this event for documentation and marketing purposes. OMMAX processes this material based on its legitimate interest in event communication and promotion. You have the right to object to this processing at any time by informing the event staff.
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Time and Location
