Director Digital & AI Strategy
Gunika Bahal
Gunika is Director Digital Digital & AI Strategy at OMMAX. Her expertise spans growth strategy, go-to-market design, and organizational transformation, with a particular focus on technology and IT services.
About Gunika
Gunika is Director Digital Digital & AI Strategy at OMMAX. Her expertise spans growth strategy, go-to-market design, and organizational transformation, with a particular focus on technology and IT services. She supports companies in identifying growth opportunities and building the commercial capabilities and organizational structures needed to capture them.
Before joining OMMAX, Gunika was a Principal at Boston Consulting Group, working on 20+ clients and at BCG offices in India and the UK. With over nine years of consulting experience, including an earlier role at McKinsey & Company, she has advised senior leaders across technology, aviation, consumer goods, and financial services.
Her experience includes developing growth and go-to-market strategies for technology infrastructure and services businesses, strengthening sales processes and pricing models, and redesigning commercial organizations. She also led go-to-market strategy development for a generative AI coding assistant at a leading global technology company, defining customer use cases, product positioning, and return on investment. Her broader transformation work encompasses corporate strategy, executive organization design, commercial due diligence, and cost reduction programs.
Gunika holds an MBA from XLRI Jamshedpur (India).