Vice President Digital Strategy
Joseph Adetoyinbo
Joseph is Vice President within the Transaction Advisory & Strategy practice at OMMAX, where he supports private equity investors and portfolio companies across commercial buy-side and sell-side due diligence, value creation projects, and AI-driven growth initiatives. He brings deep experience in software, digital-led businesses, and data-driven strategy to deliver measurable impact.
About Joseph
Joseph works with private equity firms and their portfolio companies across the full investment lifecycle—supporting commercial buy-side and sell-side due diligence, and designing post-deal value creation strategies. His focus is on identifying growth opportunities, optimizing business models, and unlocking measurable value in software and digital-led businesses.
At OMMAX, Joseph leads projects that translate complex market, digital, and technology insights into clear commercial outcomes for investment committees and management teams. His experience spans digital sales acceleration, operational improvement, and AI-driven initiatives that strengthen competitiveness and long-term growth.
Prior to joining OMMAX, Joseph gained 10+ years of strategy and transaction advisory experience working for Boston Consulting Group, PwC, Citibank. He holds an MBA from London Business School and is a CFA charterholder.