Director Digital Strategy
Lyn Welsch
Lyn serves as Director of Digital Strategy at OMMAX, where she leverages over seven years of specialized experience in developing comprehensive digital growth strategies that transform businesses across industries.
About Lyn
Known for her ability to translate complex digital visions into actionable roadmaps, Lyn excels at guiding interdisciplinary teams through every phase of digital transformation — from strategic planning through successful implementation. Her holistic approach ensures that digital initiatives deliver both immediate impact and long-term sustainable growth.
Before joining OMMAX, Lyn demonstrated her entrepreneurial and strategic capabilities by building and successfully launching digital services for a global executive recruitment company. She then expanded her expertise through two years of intensive digital strategy and product development work for an online platform, where she honed her skills in rapid iteration and market-responsive product design.
Lyn's project portfolio showcases her versatility and deep expertise across sectors. She has conducted comprehensive go-to-market and AI strategies in the beauty sector, led the digital sales and market entry strategy for an automotive brand, and designed a data-driven recruitment approach for the operations of the leading eCommerce retailer.
She has worked closely with top-tier pharmaceutical companies to shape and execute fundamental business strategies across digital transformation, go-to-market planning, and commercial model innovation.
Additionally, she has orchestrated multiple complex platform relaunches, seamlessly integrating third-party tools and software solutions.
Her go-to-market expertise shines in her development and execution of digital strategies for leading OTC brands, while her analytical rigor is evident in her thorough market and competitor analyses that help organizations evaluate opportunities and mitigate risks when entering digital service markets. This combination of strategic thinking, hands-on execution, and cross-industry experience makes Lyn an invaluable leader in OMMAX's digital transformation initiatives.