Director Salesforce
Sarah Rockstroh
Sarah is Director Salesforce, leading digital transformation programs across marketing, sales, and service. With a strong foundation in IT and over a decade of CRM expertise, she bridges business strategy and technology execution to deliver scalable, high-impact solutions.
About Sarah
"Sarah is Director Salesforce, overseeing the strategy and execution of large-scale digital transformation initiatives across marketing, sales, and service. She partners with organizations to design and implement Salesforce solutions that enhance customer engagement, streamline operations, and drive sustainable growth.
With a strong technical foundation and a 360° view of automation gained from working across network technology, industrial systems, and enterprise platforms, Sarah discovered her passion for CRM over 13 years ago. Since then, she has focused on leveraging technology to align complex business processes with intelligent automation, maximizing efficiency and value creation.
Her career spans industries including automotive, energy generation, electrical engineering, and service delivery, with professional experience in both the EU and the US. She has successfully led multinational Salesforce rollouts and migrations, including a transformation involving 3,000 users across 13 countries and multiple business units.
Recognized for her ability to translate seamlessly between business and technology, Sarah combines deep technical expertise with a strategic understanding of organizational challenges. She is committed to delivering solutions that are both technically robust and tailored to business objectives, ensuring measurable and lasting impact."