Global Sportswear Brand

Empowering a global workforce to adopt AI at scale

Building AI capabilities, accelerating adoption, and embedding AI into everyday ways of working across a global organization.

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Together we have achieved

Results worth seeing

1000+

employees upskilled

50+

AI prototypes created

About the company

A leading global sportswear brand

A sportswear leader operates across a highly diversified omnichannel model, including wholesale and retail, with digital and direct-to-consumer (DTC) as key strategic drivers. As AI rapidly emerged as a strategic priority, the organization sought to build workforce capabilities, establish a structured adoption framework, and create momentum for scalable AI implementation across business functions and geographies.

Our approach

Driving enterprise-wide AI adoption

AI engagement framework development

Designed a structured framework to guide AI adoption across leadership, business functions, and operational teams, ensuring alignment between strategic priorities and practical implementation.

Capability building & enablement

Delivered tailored learning formats ranging from executive briefings and AI masterclasses to hands-on workshops and digital learning modules, creating a strong foundation of AI literacy across the organization.

AI champions & community building

Established an internal network of AI champions to foster knowledge sharing, encourage experimentation, and support adoption within local teams and business units.

Hands-on innovation programs

Organized practical AI initiatives, including hackathons, discovery days, and prototype development sessions, enabling employees to apply AI to real business challenges and rapidly generate tangible use cases.

Key deliverables

Building the skills and structures required for long-term AI success

Enterprise AI engagement framework

Designed a structured adoption framework aligning leadership, business functions, and operational teams around a common vision for AI implementation and value creation.

Leadership & workforce enablement

Delivered tailored learning programs, including executive sessions, AI masterclasses, hands-on workshops, and digital learning modules to build AI capabilities across all organizational levels.

AI discovery days & hackathons

Created practical learning environments where employees could explore AI opportunities, develop use cases, and gain hands-on experience applying AI to real business challenges.

AI champion network

Established a global community of AI champions to promote knowledge sharing, support local adoption initiatives, and foster long-term engagement across teams and regions.

AI prototype development

Supported teams in designing, testing, and validating AI-powered solutions, resulting in more than 50 prototypes addressing business opportunities across functions and markets.

AI governance & adoption roadmap

Implemented governance structures and a long-term adoption roadmap to ensure responsible AI usage, sustainable capability development, and continued organizational maturity.

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