Industry Insights
From AI strategy to execution: Real C-Level lessons
From AI strategy to execution: Real C-Level lessons

AI pilots are everywhere, yet only a few companies turn them into measurable business impact. While the technology is often ready, organizations struggle with scaling, ownership, and real adoption.
Dr. Anja Konhäuser, Founding Partner at OMMAX, joins the Access All Areas podcast to share real-world insights from AI transformation projects with executive teams. She explains why successful AI initiatives start with the right problems, not the latest tools, and why leadership, culture, and organizational design are decisive for ROI.
Key insights from the episode
- AI initiatives fail less because of technology, and more because scaling, organization, and people are underestimated. Successful AI transformation starts with falling in love with the problem, not the solution.
- Designing pilots without scale in mind leads to “pilotitis”. Countries, languages, business units, and user groups must be considered from day one to turn experiments into impact.
- The 80/20 rule has flipped. Today, 20% of AI success is technology, while 80% depends on organizational readiness, processes, and enablement.
- AI adoption is not one-size-fits-all. Different teams and individuals require tailored communication, leadership, and support to drive real change.
- ROI does not fail because of missing KPIs, but because of missing ownership. Clear accountability for metrics, data, and reporting is essential to measure and realize impact.