aiutanda wins German Brand Award 2026 after realizing together with OMMAX a digital-first positioning strategy to generate visibility for relevant target groups

Data-driven and AI-supported go-to-market strategy and execution in the Healthcare and Pharmaceutical market

Munich, 26 June 2026 – aiutanda, one of Germany's leading healthcare service providers, has been recognized with two prestigious honors at the German Brand Award 2026: Winner: Digital Brand of the Year and Winner: Excellent Brands (Health & Pharmaceuticals).

Since 2018, OMMAX has been proud to support aiutanda throughout their growth journey, partnering closely on how to build a successful digital-first brand that is attractive and visible for the key target groups. Based on data, tech, and with the support of AI, OMMAX developed a powerful go-to-market setup that creates a highly performant infrastructure above industry benchmark.

The awards recognize aiutanda's successful transformation into a strong, digitally enabled brand in the healthcare and pharmaceutical sector. aiutanda has consistently invested in building a scalable brand platform, leveraging data, technology, and digital marketing to strengthen its market position and accelerate growth.

Christoph Schubert, CEO of aiutanda, says:

"Winning these awards is a tremendous recognition of the journey aiutanda has been on over the past years. Building a trusted healthcare brand requires much more than visibility; it requires consistency, innovation, and a deep understanding of the people we serve. Together with OMMAX, we have continuously evolved our brand, leveraging data, AI, digital technologies, and customer insights to create meaningful experiences for talent, partners, patients, and their relatives. These awards belong to our entire team and reaffirm our commitment to shaping the future of healthcare." 

Dr. Anja Konhäuser, Founding Partner at OMMAX, says:

"In highly fragmented and rapidly evolving markets such as healthcare and pharma, strong brands are built through the intelligent combination of customer insights, data, AI, technology, and consistent execution. This recognition reflects aiutanda's commitment to creating a modern, trusted brand experience across all touchpoints." 

Over the past years, aiutanda has continuously expanded its digital capabilities, strengthened its online presence, and implemented a data-driven marketing approach that supports both customer acquisition and long-term brand equity. By integrating advanced analytics, AI-enabled processes, and a consistent brand architecture, the company has successfully differentiated itself within the healthcare landscape. 

The German Brand Award is one of Germany's leading awards for successful brand management, recognizing outstanding achievements in branding, marketing, and communication. 

OMMAX congratulates the entire aiutanda team on this remarkable achievement and looks forward to continuing the successful partnership.

About aiutanda

aiutanda is a leading German healthcare platform dedicated to rethinking care and health services through a combination of human-centered support, innovation, and digital excellence. Through its growing nationwide network of care providers, healthcare specialists, and medical supply partners, aiutanda delivers integrated solutions that improve quality of life for people with care and support needs while shaping the future of healthcare in Germany.

About OMMAX

OMMAX is a leading AI-first consultancy and AI-engineering platform specializing in AI strategy, business transformation, transaction advisory, and value creation in the age of AI. Founded in Munich in 2011, OMMAX serves large corporates, mid-sized companies, and private equity firms across Europe and the US, with more than 4,000 completed projects and a Net Promoter Score of 90.