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Brockhaus Technologies sells Bikeleasing to Decathlon Pulse in strategic partnership

We congratulate Brockhaus Technologies AG and the Bikeleasing Group on the successful sale of Bikeleasing to Decathlon Pulse, a 100% subsidiary of the renowned sports brand Decathlon. The strategic partnership marks an important milestone in Bikeleasing’s impressive growth journey and further strengthens its position as one of the leading players in the German bike leasing market. 

Over recent years, Bikeleasing has demonstrated exceptional development, successfully defending and further expanding its number two market position while establishing itself as one of the clear market leaders in the rapidly growing corporate bike leasing segment. The partnership with Decathlon Pulse opens a new chapter, combining Bikeleasing’s strong digital platform and market presence with Decathlon’s international footprint and deep expertise in the cycling ecosystem. 

OMMAX has supported Brockhaus Technologies and Bikeleasing throughout the entire investment lifecycle:

  • Transaction advisory support during the initial acquisition 
  • Ongoing digital transformation and broader exit readiness initiatives 
  • Commercial and sales excellence programs to accelerate growth 
  • A holistic Vendor Due Diligence during the exit process, covering Commercial, Digital, and Technology modules

Through these initiatives, Bikeleasing further strengthened its scalable digital platform, optimized commercial performance, and enhanced operational excellence, positioning the company as a highly attractive partner for a global strategic investor. 

Bastian Krause, CEO of Bikeleasing, added:

“We would like to thank the OMMAX team for the trusted collaboration and strong support throughout our transformation and transaction journey. OMMAX has been a valuable partner in preparing Bikeleasing for this important milestone.” 

Stefan Sambol, Founding Partner at OMMAX, commented:

“We warmly congratulate the entire Bikeleasing management team and Brockhaus Technologies on this highly successful transaction. Over the past years, Bikeleasing has shown impressive development, establishing itself as one of the leading players in the market. It has been a privilege to support this journey from acquisition to exit.” 

About Bikeleasing 

The Bikeleasing Group is one of the leading providers of sustainable cycling mobility and modern employee benefits in the DACH region. Since 2015, the Group has been developing digital platform solutions for company bike leasing, insurance services, and a wide range of employee benefit offerings. More than 80,000 corporate clients with a total of over 4 million employees already use its services. The Group includes the brands Bikeleasing-Service (Germany and Austria), Probonio (Germany and Austria), BIKE2FUTURE, and Lesora. 

For more information, visit https://bikeleasing.de/ 

About Brockhaus Technologies 

Brockhaus Technologies AG, headquartered in Frankfurt am Main, is a technology group that acquires high-margin and high-growth technology and innovation champions with B2B business models in the German Mittelstand. Through its unique platform approach and long-term investment horizon, Brockhaus Technologies actively and strategically supports its subsidiaries in achieving sustainable and profitable growth across industries and international markets. At the same time, Brockhaus Technologies provides capital market investors with access to these non-listed German technology champions, which would otherwise not be accessible to public market investors. 

For more information, visit https://www.brockhaus-technologies.com/

About Decathlon Pulse 

Decathlon Pulse is Decathlon’s investment and startup arm, dedicated to creating new long-term growth engines and accelerating Decathlon’s ambition to make sport and well-being accessible to everyone. As an independent entity within Decathlon, Decathlon Pulse builds, invests in, and acquires forward-looking businesses that complement the strategic objectives of the Decathlon Group and help shape the global sports ecosystem. 

For more information, visit: http://www.decathlonpulse.com

About OMMAX – Building Digital Leaders 

OMMAX is a pan-European digital strategy consultancy shaping technology-, data-, and AI-powered businesses. Partnering with investors, corporates, and mid-sized companies, OMMAX delivers measurable impact through digital strategy and transformation across technology, data, and AI. Since 2011, OMMAX has delivered 3,000+ digital value creation projects, establishing itself as a trusted partner to private equity firms, global enterprises, and digital innovators.

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Dr. Stefan Sambol

Dr. Stefan Sambol

Founding Partner
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