Industry Insights

OMMAX advised MediaShop on the acquisition of Geschenke 24

By Toni Stork
08.03.2022 – 2 minutes
Daughter presents a gift to her mother.

OMMAX advised MediaShop with a commercial- and digital due diligence analyzing digital market dynamics, the target company’s customer metrics and its digital capabilities (e.g. organic performance, paid marketing efficiency or customer experience on the digital customer journey) – always benchmarked against key competitors.

About MediaShop International Group

MediaShop is an internationally successful multi-channel player headquartered in Lindau, Germany. It operates in 11 core markets and beyond and is one of the most prominent DRTV providers and omnichannel marketeers in the German speaking and Eastern European markets. Given its TV presence, MediaShop reaches 150m potential customers. Sales in the 2020/21 FY amounted to 242 m€.

For more information, please visit: mediashop-group.com and mediashop.tv

About Geschenke 24

Geschenke 24 is a Germany-based e-commerce company specialized in personalized gifts offered through its own web shop and leading marketplaces. It successfully aims to present the customer with original, personalized, and special gift ideas for every occasion. Its recent growth has propelled it to a planned revenue of 17m€ in 2022 at a high single-digit EBITDA margin.

For more information, please visit: geschenke24.de

About OMMAX

We believe everyone can become a digital leader. 

OMMAX is a fast-growing digital strategy consultancy specializing in transaction advisory, strategy, and end-to-end execution of digital initiatives. It’s our vision to build digital leaders worldwide to foster innovation and accelerate digital growth and profitability. Since 2011, we realized 500+ M&A deals with >€20B deal value and 3,000+ international value creation projects in various industries for leading private equity firms in commercial strategy, digital operational excellence, advanced data strategy, analytics, tech, and automation. As a front-runner for holistic data-driven strategy consulting and end-to-end execution, we are the leading consultancy within the global private equity sphere, designing and delivering best-in-class digital strategy and value creation.

Do you want to know more about OMMAX’s experience in transaction advisory? Get in touch with Toni Stork: toni.stork@ommax.de

Meet the authors

Toni Stork

Toni Stork

Founding Partner & CEO
Profile

Related tags

Commercial Due Diligence Deal announcement Retail & E-Commerce
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Geschenke 24 constantly strives to identify the best personalized gifts ideas for its customers for many different occasions. As a fast-growing online provider with high brand awareness and market leader in personalized gift solutions we saw the perfect opportunity to invest as it perfectly accommodates our strategy to expand our e-commerce and brand-building business even further. We are excited to support Geschenke 24 during the next growth phase. We have definitely appreciated working with OMMAX and are highly satisfied with its services that provided us with a nuanced assessment of the digital performance of the target company.

Philipp Nachbaur
CEO at MediaShop International Group

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It was a pleasure to work with MediaShop and the management of Geschenke 24 throughout the commercial and digital due diligence work.

Toni Stork, Founding Partner & CEO.

Toni Stork
Founding Partner & CEO