OMMAX at expopharm 2026

About the conference

OMMAX is attending expopharm 2026, Europe’s leading trade fair for the pharmacy market, taking place from 15–17 September 2026 in Munich.

Bringing together more than 25,000 industry professionals, around 500 exhibitors and brands, and approximately 200 speakers, expopharm provides a central platform for the pharmacy sector to exchange knowledge, discover new solutions, and discuss the trends shaping the future of the industry.

Why this event matters

The pharmacy market is evolving rapidly as digitalization, AI, changing patient expectations, and new healthcare models reshape how pharmacies operate and engage with patients.

expopharm connects pharmacy owners, pharmacists, healthcare professionals, industry representatives, and other decision-makers to explore innovations and practical solutions for the pharmacy of tomorrow. The program spans topics from AI and digitalization to pharmacy management, healthcare innovation, prevention, and new models of collaboration across the ecosystem.

OMMAX on stage at expopharm

OMMAX will contribute to the expopharm program with two sessions exploring how AI and digital transformation are reshaping the pharmaceutical and pharmacy landscape:

From James Bond to James Bot – Agentic AI in Pharma
Von James Bond zu James Bot – Agentic AI in Pharma

Dr. Anja Konhäuser, Founding Partner at OMMAX, will explore how Agentic AI is creating new opportunities across the pharmaceutical and healthcare value chain. The session will look at practical applications, emerging use cases, and how organizations can prepare for increasingly autonomous AI systems.

Date & time: 15 September 2026 | 13:40–14:10
Location: InspirationLAB (Halle A1/A60)
Language: German

From Research to the Pharmacy – A Study on Digital Patient Acquisition and Retention
Von der Forschung in die Apotheke – Eine Studie zur digitalen Patientengewinnung und -bindung

Dr. Anja Konhäuser and Lyn Welsch, Vice President Digital Strategy at OMMAX, will present insights into how digital channels influence patient acquisition and retention across the pharmacy ecosystem.

Drawing on research into digital patient journeys, the workshop will examine how pharmacies and pharmaceutical companies can better understand patient needs, strengthen digital touchpoints, and translate insights into practical approaches for long-term engagement.

Date & time: 15 September 2026 | 16:40–17:40
Location: Workshopraum A2
Language: German

Click here to learn more about the sessions.

Meet us there

We will be on-site in Munich and look forward to connecting with leaders across the pharmacy and healthcare ecosystem. We are particularly interested in discussing how AI, data, and digital capabilities can improve customer and patient experiences, enable more efficient operations, and unlock new opportunities for sustainable growth.

To schedule a meeting with our team, please reach out via the contact below.