OMMAX at We Make Future 2026

About the conference

We Make Future (WMF) is one of Europe’s largest international trade fairs and festivals dedicated to AI, technology, digital innovation, and entrepreneurship. Bringing together companies, startups, investors, institutions, and technology leaders from more than 90 countries, WMF served as a global platform for innovation and future-oriented collaboration.

Hosted at BolognaFiere, WMF combined conferences, exhibitions, networking opportunities, and business matching initiatives across AI, digital marketing, venture capital, open innovation, and emerging technologies.

Highlights

With more than 90 stages, 1,000+ international speakers, and thousands of companies and investors participating, WMF provided direct insights into the technologies and trends shaping the future of business and society.

Key themes included:

• Artificial Intelligence and Agentic AI
• Digital transformation and customer experience
• Data, automation, and operational scalability
• Venture capital and startup ecosystems
• Open innovation and emerging technologies
• AI-driven business growth and value creation

OMMAX on stage at WMF 2026

Luca Fratesi, Partner & Head of Italy at OMMAX, spoke at the AI Global Summit as part of the Web Marketing Festival with a keynote on how brands can improve their visibility and recommendation potential inside AI-driven search and conversational systems.

The session explored how organizations can measure and optimize their presence across large language models (LLMs), using real-world brand examples to demonstrate how AI recommendations increasingly influence customer discovery, traffic, conversions, and competitive positioning.

Also attended the WMF 2026 and want to connect with our experts? Reach out to our team below. We look forward to connecting with companies, investors, startups, and innovation leaders from across the global technology ecosystem.