How leading European organizations turn AI into business value in 2026
Insights from 250 executives and 500+ projects across Europe, in collaboration with Statista.
Artificial Intelligence has entered a new phase of maturity. As AI and agentic technologies continue to evolve at unprecedented speed, organizations face increasing pressure to scale adoption, generate measurable business value, and avoid falling behind more AI-enabled competitors.
Our latest research reveals a significant execution gap: while 58% of organizations have a fully defined AI strategy, only 44% have fully implemented an AI operating model. At the same time, 79% of AI initiatives fail during or shortly after the pilot stage, highlighting the challenge of translating AI ambition into enterprise-wide impact.
To celebrate the launch of the AI Trends Report, OMMAX, Ibexa, and Make invite you to an exclusive webinar exploring how leading organizations are turning AI investments into sustainable business value.
Drawing on insights from 250 executives across Europe and more than 500 AI transformation projects, this session will provide a practical perspective on what separates AI leaders from followers. We will discuss how organizations are overcoming common scaling barriers and why the next frontier of AI value creation lies in orchestrating AI across teams, operating models, software, data, and workflows.
Why attend?
Join us to gain insights into:
- How leading European organizations are creating measurable business value from AI
- Why most AI initiatives fail to scale, and how successful companies overcome these barriers
- What differentiates AI leaders in terms of operating models, governance, and organizational readiness
- How to move from isolated AI use cases to enterprise-wide AI orchestration
- Why orchestrating AI across teams, software, data, and workflows is becoming a key source of competitive advantage
- The strategic priorities shaping AI-driven growth and transformation in 2026 and beyond
Key discussion topics
- AI maturity and the execution gap: Why many organizations have defined AI strategies but continue to struggle with operating model implementation, governance, and enterprise-wide adoption.
- From pilots to business impact: Most AI initiatives fail during or shortly after the pilot stage. Learn how leading organizations successfully scale AI and translate experimentation into measurable business outcomes.
- Data, integration and organizational readiness: Discover how organizations are overcoming integration complexity, fragmented data foundations, and organizational barriers to enable AI at scale.
- Governance in the age of agentic AI: Explore how organizations are approaching AI governance, risk management, compliance, and readiness for increasingly autonomous AI systems.
- From scaling to AI orchestration: Learn why the next frontier is no longer individual AI use cases, but orchestrating AI across teams, workflows, software, and data to create sustainable competitive advantage.
Speakers
- Daniel Soujon - Partner & CTO, OMMAX
- Bertrand Maugain - CEO, Ibexa
- Fabian Q. Veit - CEO, Make
- Helen Orgis (Moderator) - VP Partnerships & Alliances, OMMAX
Who should attend?
- C-level executives
- Digital, Data & AI leaders
- Technology and Innovation professionals
- Business Transformation leaders
- Private Equity professionals and investors
- Decision-makers responsible for AI strategy and execution
Join OMMAX, Ibexa, and Make for an exclusive discussion on how leading organizations are creating measurable business value through AI.
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