Driving student acquisition with AI-powered lead engagement and personalization
Together we have achieved
Results worth seeing
20%
increase in monthly conversion rate
1.3m
personalized messages sent across 100 days
+100
sales representatives would be required to deliver similar levels of personalization
About the company
Germany's largest private higher education provider
IU International University of Applied Sciences is Germany's largest private university, offering accredited degree programs across a wide range of disciplines. With a strong focus on flexible and digital learning, IU serves students globally through innovative teaching models designed to support career development, lifelong learning, and accessibility in higher education.
Key deliverables
Building an AI-powered student acquisition engine
01
AI lead engagement pilot
Validated AI-driven lead engagement through a data-driven pilot and event-based A/B testing across the student acquisition journey.
02
AI outreach agent deployment
Designed, built, and deployed an AI outreach agent that autonomously engages and converts students throughout the funnel.
03
Next-best-action personalization
Enabled real-time next-best-action personalization across channel, timing, and messaging, autonomously executed via WhatsApp and Salesforce Marketing Cloud.
04
Governance and scalable AI
Established governance guardrails for compliant personalization, including consent management, frequency controls, and continuous AI optimization.
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The IU case demonstrates that AI can significantly enhance student acquisition when it is integrated into the journey, powered by data, and continuously optimized. Success comes from combining intelligent automation with responsible governance and a deep understanding of learner needs.
Sebastian Klötzel Partner Data & AI
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