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OMMAX advised DRS Investment on the acquisition of Aurena
OMMAX advised DRS Investment on the acquisition of Aurena
OMMAX advised DRS investment on the acquisition of Aurena, a tech-enabled auction platform specialized in industrial goods and business liquidations that combines digital innovation with deep market expertise to modernize and streamline the auction process.
OMMAX conducted a comprehensive commercial and tech due diligence on Aurena, providing an in-depth analysis of the existing business model, market dynamics, customer analysis, competitive landscape and benchmarking, business plan, and value creation initiatives. In addition, OMMAX supported in critical areas such as infrastructure & architecture sparring.
Dr. Andreas Spiegel, Founder & Managing Partner DRS: "OMMAX delivered a thorough and insightful analysis that was crucial in guiding our investment decisions for DRS. Their collaborative approach made the process efficient and transparent, resulting in a very positive experience."
Isabella Calderon Hoyos, Partner at OMMAX, highlights: "By supporting DRS through comprehensive due diligence and strategic sparring, we strengthened their market positioning. We’re proud to have contributed to a clear, actionable plan that will drive their next growth phase."
Do you want to know more about OMMAX’s experience in transaction advisory? Get in touch with our experts through the form below.
About Aurena
At aurena.at, you'll find ongoing auctions of used and new items from a wide range of industries. These include business and office equipment, agricultural and construction machinery, vehicles, tools, and much more. The majority of the items come from bankruptcies and company liquidations, estates, or clearance sales, offering you the chance to win particularly attractive prices and acquire exceptional items. Both corporate and private customers are welcome to bid.
Behind the auction portal aurena.at is the AURENA.Group, Austria's leading service provider for the disposal of large volumes of goods. With AURENA, every company site and every private home becomes a digital auction room. The AURENA team has more than 15 years of industry experience, and over 90 employees work across Europe. The company's headquarters are located in Niklasdorf near Leoben (Styria).
For more information, please visit https://www.aurena.at/
About DRS Investment
DRS Investment uses capital from five entrepreneurial families to acquire long-term investments in software companies. Founded by entrepreneur Andreas Spiegel, DRS enables entrepreneurs to sell (partially) with long-term development prospects. DRS is managed by a diverse team of investment professionals and software experts. As a software group, DRS promotes the exchange between the software companies in its portfolio and provides access to experts in almost all current technologies. DRS invests long-term with a select group of HNWIs, family offices and entrepreneurs.
For more information, please visit: https://drs-investment.com/de/
About OMMAX
We believe everyone can become a digital leader.
OMMAX is a fast-growing digital strategy consultancy specializing in transaction advisory, strategy, and end-to-end execution of digital initiatives. It’s our vision to build digital leaders worldwide to foster innovation and accelerate digital growth and profitability. Since 2011, we realized 500+ M&A deals with >€20B deal value and 3,000+ international value creation projects in various industries for leading private equity firms in commercial strategy, digital operational excellence, advanced data strategy, analytics, tech, and automation. As a front-runner for holistic data-driven strategy consulting and end-to-end execution, we are the leading consultancy within the global private equity sphere, designing and delivering best-in-class digital strategy and value creation.
