OMMAX launches Tech Talks podcast: Navigating AI commerce

OMMAX has launched its new podcast series “Tech Talks”, exploring the most important shifts in technology, data, and artificial intelligence, and what they mean for businesses today.

In the first episode, OMMAX Partners Max Kneissl and Dr. Felix Marcinowski discuss one of the most disruptive developments in the digital landscape: how Artificial Intelligence is transforming brand visibility and customer acquisition.

Large Language Models such as ChatGPT and Gemini are rapidly becoming the new interface for discovery. Instead of browsing search results, users increasingly rely on single, AI-generated answers. This shift has significant implications: brands that are not part of these answers risk losing visibility, relevance, and ultimately revenue. In fact, many companies are already experiencing traffic declines of 30–40%.

At the same time, a new paradigm is emerging. In so-called agentic commerce, AI systems take over parts of the customer journey, from research to transaction, fundamentally changing how purchasing decisions are made.

The episode outlines what companies need to do now to remain competitive, including building strong digital authority, ensuring content is machine-readable and optimized for LLMs, actively managing brand narratives across ecosystems, and rethinking operating models and required skill sets.

Listen to the full episode to learn how to position your business for success in the age of AI-driven commerce.