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OMMAX advised Matignon Group on the acquisition of The Gentlemen’s Clinic to expand its offering in male aesthetic medicine

GMC Deal Announcement

We would like to congratulate Matignon Group, advised by Rigeto, on the acquisition of 100% of GMC Management AG, operating under the brand The Gentlemen’s Clinic (“GMC”), the leading Swiss clinic specializing in hair transplantation and medical aesthetic services for male patients.

OMMAX supported the transaction by conducting a focused commercial and digital due diligence on The Gentlemen’s Clinic, with particular emphasis on its digital performance, patient behavior, competitive positioning, and future growth potential. The scope included:

  • In-depth assessment of GMC’s digital marketing and customer acquisition funnel, including channels, customer journey, digital marketing strategy, marketing efficiency, CRM, as well as organic and AI/LLM visibility
  • Analysis of patient behavior and customer economics, including personas, motivations, purchasing criteria, awareness and conversion channels, satisfaction and loyalty, retention, and cross-selling dynamics
  • Assessment of the competitive landscape and market positioning, including benchmarking against relevant Swiss competitors, digital and brand performance, search demand, and the scalability of GMC’s differentiated male-focused proposition
  • Identification of value creation opportunities along the customer journey, digital performance, geographic expansion, and Matignon Group synergies

The Gentlemen’s Clinic is a Zurich-based premium medical aesthetics provider focused primarily on male patients. While hair transplantation and related hair treatments form its core offering, the clinic also provides a broader range of medical aesthetic services for men. From its Zurich clinic and consultation options in Lucerne and St. Gallen, GMC combines a specialized medical proposition with strong brand awareness, an excellent reputation, and a brand- and consultant-led service model.

The acquisition adds a differentiated and growing segment to Matignon Group’s portfolio. GMC will continue to operate as an independent brand while selectively leveraging the group’s capabilities and infrastructure. Together, Matignon Group and GMC intend to expand the concept into additional locations and regions, supported by Matignon’s roll-out experience, data-driven management capabilities, and operating platform.

Christopher Abdel-Qader, Operations Director of Rigeto, commented on the transaction:

“A sincere thank you to the OMMAX team for their excellent support throughout the transaction. Their comprehensive commercial and digital due diligence provided us with valuable insights into The Gentlemen’s Clinic’s positioning, customer base, digital performance, and growth potential. We particularly appreciated the team’s professionalism, responsiveness, and collaborative approach throughout the process.”

Isabella Calderon Hoyos, Partner Strategy & Transactions at OMMAX, highlighted:

“We were delighted to support Matignon Group and Rigeto on the acquisition of The Gentlemen’s Clinic. Through our integrated commercial and digital due diligence, we developed a comprehensive view of GMC’s customer journey, digital performance, patient behavior, competitive positioning, and scalability. We are proud to have supported the team on this important next step in Matignon Group’s growth journey.”

Would you like to learn more about OMMAX’s experience in transaction advisory? Get in touch with the author of this article.

About The Gentlemen’s Clinic

The Gentlemen’s Clinic is the leading Swiss medical aesthetics clinic focused primarily on male patients. Based in Zurich and complemented by consultation options in Lucerne and St. Gallen, GMC specializes in hair transplantation and complementary hair treatments alongside further medical aesthetic services. The company combines medical expertise with a differentiated premium brand and consultant-led service model.

About Matignon Group

Matignon Group is a Swiss provider of medical aesthetic treatments. The group currently operates 26 locations across Switzerland and employs more than 150 people, including more than 40 doctors. Its growth strategy combines organic expansion with selective acquisitions while maintaining the local positioning and operational strengths of its brands.

About Rigeto

Rigeto invests private capital on behalf of entrepreneurs and entrepreneurial families, following a long-term investment approach focused on the sustainable development and value creation of companies. Its investment activities focus on established, profitable SMEs in the DACH region, particularly in situations involving succession, strategic repositioning, and growth financing.

About OMMAX

OMMAX is a leading AI-first consultancy and AI-engineering platform specializing in AI strategy, business transformation, transaction advisory, and value creation in the age of AI. Founded in Munich in 2011, OMMAX serves large corporates, mid-sized companies, and private equity firms across Europe and the US, with more than 4,000 completed projects and a Net Promoter Score of 90.

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Isabella Calderon Hoyos

Isabella Calderon Hoyos

Partner Strategy & Transactions
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Paulina Stuhlmacher

Paulina Stuhlmacher

Vice President Strategy & Transactions
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